Some of the Women Behind the Brand

Behind the scenes with our Head of Technology Prerna & CEO Ruby

This International Women’s Day we’re celebrating some of the amazing women behind Designer Wardrobe. These lovely ladies represent just a few of the clever minds that come together to make us who we are.

Meet a few of our team members behind the scenes and learn more about their corner of the business…

Meet Donielle, our amazing Founder/Creative Director & Buyer

Donielle built our community from scratch and drives our creative vision forward in everything she does from buying to curating the look and feel of our beautiful stores. She’s also the personality behind our bustling social media accounts and valued ambassador relationships.

Donielle wears the Overture Laced Midi Dress by Aje

Meet Ruby, our wonderful CEO

Ruby arrived early in 2019 on her electric bike to help us drive the business we know and love to new heights. She’s also mum to a beautiful 6-month old girl named Bo and Hank the Chocolate Labrador – always welcome visitors at Designer Wardrobe HQ.

Ruby wears the Lola Dress by Paris Georgia

Meet Prerna, our clever Head of Technology

Prerna is one of our key developers and our master of everything technology. You’ll also find her DJ-ing events, popping up on your social feed and spending time with her fur baby Kobe the Frenchie on the weekends.

Prerna wears the Prima Lamé Crop Blouse by Aje

Meet Donna, our glamorous Designer Partnerships & Regional Store Manager

Donna co-ordinates our retail network, staff training and manages wholesale buying to get customer experience just right. She’s also mum to the lovely Donielle.

Donna wears the Garner Drawstring Maxi Dress by Shona Joy

Meet Beka, our talented Photographer

Beka brings our vision to life for our online imagery and makes every model feel amazing while doing it. She’s incredible at capturing what we do on film for social and EDMs with just one click! When she’s not taking snaps Beka is busy getting your rental orders lovingly packed and on their way.

Beka wears the Sensation Blazer by DAY Birger et Mikkelsen

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